On the next live Agent Mastermind Class, our very own tech guru Chris Johnstone will help us understand how to target ads through email address using Google.
Why is this even important to you?
For the first time ever, Google has introduced “Customer Match” where you can upload your customers and promotional email lists to Adwords and target those in list in the Adwords. Targeting custom audiences by uploading email marketing lists is a powerful tool used by Twitter and Facebook Advertisers.
The new Customer Match feature of Google is its answer to Facebook’s “Custom Audience” ad targeting feature. Facebook lets brands target people based on their email id, phone numbers, user id’s and mobile ad id’s whereas Google lets brands target people based on their email addresses only.
Customer Match feature of Google Adwords will help you to reach the highest value customers on Google Search, YouTube and Gmail. Through Customer Match, you can build campaigns which are specifically designed to reach your audience.
Google’s Customer Match helps you to:
- Create awareness among the customers who are more likely to be interested in your product
- Make tailor-made marketing campaigns targeting specific audiences
- Improve purchase through upselling and cross-sell strategies
- Promotes repeated purchase and increases loyalty
Agent Mastermind | November 14th | 12 PM EDT
Dedicated to your success.
P.S. I’VE GOT YOUR BACK!!! If you get busy and can’t make the live class (which is always best as these classes are meant to be interactive) don’t worry. The class is normally recorded and I can send you the replay! Just reply back to this email if you need me to send it to you! SEE YOU TUESDAY!
Managing Partner, Options Mortgage Services